For most website owners, primarily bloggers, AdSense is the primary source of income. If this describes your situation, then you absolutely must educate yourself about ad optimisation. The most important objective of an AdSense optimisation campaign is to raise the average cost per thousand impressions. You would like to raise your AdSense CPC, which translates to getting a larger cost per click. Even if you have a high click-through rate (CTR), you still need to consider the possible earnings.
There are a lot of different things that can be said regarding how to increase AdSense CPC, and you will most definitely find a lot of articles written on the subject. Most blogs talk about blogging, ranging from “Blog For The Web” to “Pro Blogger. Keep in mind that CPC is affected by a wide variety of circumstances, and make sure you are aware of this fact before making any changes. For instance, read up on how the nature of your audience affects the cost-per-click (CPC) of your AdSense ads and how the quality of your content drives click rates.
Have a Look at these few rules on how to increase AdSense CPC.
1. Use Ad Review Center
Go to the Ad Review Center in your Google AdSense account. This is where you can see how much money the ad category is currently paying you. You can browse through the numerous ad categories that are currently available on the website. If you find one that does not pay well, simply block it to raise your AdSense CPC. This is a simple alteration that can benefit a lot more than many people believe, but only professionals can make changes.
Categories that are unrelated to the site’s specialisation or content must be restricted. Assume you are currently blogging on technology-related subjects. Ads for religion or dating would be meaningless in this context and would reduce AdSense CPC.
2. Use The Competitive Ad Filter
This is yet another function provided with the Google AdSense account. You can use it to prohibit generic or specialised adverts from appearing on your pages. Such advertisements can be removed from a website. Unless you remove ads from the competition, the rise in CPC will be minimal.
3. Experiment With Ad Sizes And Location
Ad size and ad location on a site are two aspects that influence how much you get per lick. You demonstrated precise positioning to bring in more earnings based on the site that you administer. To boost AdSense CPC, you must continue to experiment with these two elements. Change your ad location for one week to discover how it affects your CPC. When it comes to ad sizes, stick to normal sizes because they always bring in more cash than odd sizes due to the volume of advertisers who use them.
4. Enable both text and image, media-rich ads
Make sure you have enabled both text and image ads on your website. Never try to limit ad visibility to only image/ media-rich ads or only text ads. This will lower the bids for advertisers to present on your site resulting in low AdSense CPC. Enabling both ads format means increase AdSense CPC. as AdSense automatically shows the ads with the highest bids on your site.
5. Content is king
Content is the primary matter of getting higher CPC rates from AdSense ads. Sites that are generating better income always focus on writing good content with relevant keywords. The key factor you must consider while writing content is you must write your content relevant to your niche. Original content with relevant keywords helps to increase AdSense CPC.
6. Puts ads in the right place
Another method to increase AdSense CPC is to put right ads in right place.The placement of advertising units is an extremely difficult task. In the beginning, Google AdSense only permitted the placement of three ad units per display, however, as of recently, this limit has been lifted. It is strongly suggested that you do not place all the ad unit codes in the same area. Organize the ad units in such a way that it would entice visitors and readers to read the content and click on the advertisement.
7. Avoid lower-paying ads
As a publisher, you can choose which ads to accept and which to block using Google AdSense. You can choose which websites of different ad providers to show on your blog and which ones not to show.
If you block ads you don’t want to see, more real-time bids from high-paying bidders will be placed, which will increase AdSense CPC.
8. Avoid the use of multiple advertising networks
It is a wise move to stay away from advertising from various ad networks to increase your AdSense CPC rates. It is advised to use the Google AdSense ad network, which is one of the best ad networks currently in use. When compared to other options, Google’s CPM ads have great CPM rates and big payouts.
You should avoid using an ad network that is incompatible with AdSense at the same time. Furthermore, if you are receiving extremely low CPC and CPM from AdSense, you can try using other AdSense-compatible options, but you may receive lower bids for your ad spaces.
Conclusion: The above-mentioned rules are legal and some of the best ways to increase AdSense CPC. If you follow all the above rules while writing your blogs then the CPC rate will definitely increase.
What is AdSense CPC?
The CPC stands for Cost Per Click. Simply it is the commission amount the publisher will be getting for the ads clicked on their websites.
What is AdSense CTR?
CTR stands for Click Through Rate, and It is a metric that displays the number of clicks received by an advertiser in relation to the number of impressions.
How to improve CPC?
Choosing the right niche along with high-ranking keywords helps to increase AdSense CPC.
What is a good CTR percentage?
According to HubSpot, the typical CTR for search advertisements (link ads displayed in SERPs) is 1.91%, and the typical CTR for display ads is 0.35%. (generally, banner ads visible on the website).
How to improve CTR?
CTR can be improved by placing relevant and attractive ads which make people click on the ads.